Modu

We dream of a future where kids develop and are enabled to inspire us through more imagination & open-ended, active play.

With the many games on tablets and computers, the development of play and fundamental motor skills is becoming increasingly unimaginative and passive. This sucks because activity and motor skill stimulation form the foundation of both physical, linguistic and social learning for our kids. We are determined to change this sad trend with a toy that fulfills the need to create, be imaginative, and urges kids to play actively using their whole body.

We hope to make play the center of living. We have designed a toy that parents can invite into their living room. In that way, MODU is a toy that is always available for spontaneous co-play with all family members involved — and it works across ages, genders and cultures. The tangible and interactive aspect of MODU is great for collaborative play in all ages, both among kids and adults. We call it a play loop and everyone can be part of it: imagine, build, move, imagine, build, move, imagine, build, move, imagine, build, move...